Place, Promotion and Price Strategies. ZTE Computer Tablet Market Research Paper

Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US - Research Paper ExampleThis makes the carrefour life oscillation management a very important function of the business. The ZTE Corporation is a global company they are providers of telecommunication equipment and networking solutions. The company was founded in 1985 and has come a long direction to become Chinas largest listed telecom equipment provider (ZTE official website). ZTE has a very comprehensive product portfolio that provides end-to-end solutions. They aim at providing high quality innovative products that are also affordable. They have operations in more than 140 countries globally. The check food market is a fast maturation one some even predict that soon tablets will take over the PC market too. But that day is not very besotted for the general masses because tablets are expensive and the greater the offering, the higher the cost. ZTE has a devised a very successful approach toward s tapping this market. They aim to product economically operable tablets and make them accessible and available in everyones reach. The company started off with the ZTE Pro Light and Light and now aims to offer the ZTE Light Plus. Market unveiling Stage for ZTE ZTE Corp, Chinas second-largest manufacturer of cell phone and related equipment is expected to launch their tablet in the United States the following year (Kharif, 2011). before long the key players in the tablet market are Apple Inc. and Amazon. They intend to sell the tablet through the US phone company Lixin Cheng. ZTE has an already constituted image in producing low-cost devices. The market segmentation of the tablet PC is very complex because everyday someone discovers a new and innovative way to use the tablet PC. The introduction phase of the product primary involves it launch into the market, the aim at this stage is to ensure that the marketing is most impactful. ZTE believes that by 2015, it the tablet users w ill grow from the present users of 26 million to 82.1 million markets (Market Watch, 2011). The US market is expected to be the biggest market for tablets and smart phones, and they expect to sweep the market with their affordable prices. Product Strategies This is currently challenged by Amazons Kindle educe whose recent performance in the market is predicted to dethrone Ipads jumper lead position in the market. According to leaked screenshots by an Amazon source of its internal inventory management system Alaska, and published by the Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad (Barbara, 2011). This can also come as good news to ZTE, to depicts that the market is rip for affordable tablets. However, for proper proceeding at this stage, they need to conduct market research. They need to understand the customer requirements of product features, design, servicing and pricing. According to Liu the backside of the tablet supports the Google logo d epicting that the product supports Wifi and